by BlondieWrites on July 15, 2009
When you do a Google search or a Yahoo search you usually type in a couple of words that best describes what you are looking for. This way of searching is fast and easy and usually satisfies your desire to find that particular product.
When choosing the right domain name you want to make sure that it is keyword searchable by providing one or two keywords related to what you are offering on your website. In order to decide what domain name you can use you will need to do a search to figure out how to best name your website.
Deciding the two most important keywords that someone can use to describe the products you sell and then adding them in your domain name is the best way to figure it out. If you choose the most searchable words you can maximize the benefits from creating your own website.
You need to make sure that you only use words that describe your business and dont be misleading or else you will end up losing more business than you gain. You want to be unique and stand out in a crowd and the correct domain name can give you all of that and more.
Once you have chosen your domain name you will be able to market your website and create a huge clientele. Be upfront with your clients and you will reap the rewards. If you need help determining your domain name toss a few ideas out to your friends and see which one is preferred because chances are if they like them, your customers will too.
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by BlondieWrites on July 15, 2009
When you are choosing your domain name you will want to use keywords in your name that will help someone find your website easily by searching. When you include keywords in your domain name you are letting the name speak for your business.
Someone will know right away what you are offering just by the name. They can click on your website for details on the products that is offered on your site. Making your domain name keyword friendly can increase your chances of getting more business and increasing sales.
When a customer does not purchase something the first time they will probably return and possibly purchase the next time. In the future they know where they can find your site and what all it offers.
Keywords are very important when it comes to domain names and it will set you apart from other sites online that offer similar products that no one knows about because of the name. Before you get started using your name you need to make sure it is unique and not already out there.
You will need to do a search to see if someone else has already registered the domain name for their business. If the name you have chosen is not in use then you need to register it before someone else. If the domain name is already taken, you will need to choose an alternative domain name that will describe your business using keywords. Using keywords will increase your customers and your sales.
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by BlondieWrites on July 15, 2009
When it comes to search engine keywords, there are some that are potential gold mines that are being ignored. These are ones in which a word or phrase is accidentally misspelled. Usually, the search engine will link to results that contain the correct spelling, but it will still show any websites associated with the misspelled keyword. If one of these websites catches the eye of a surfer, they may visit it. This is why many webmasters will not only create websites around misspelled keywords but also pay money to bid on them in pay-per-click search engine advertisements.
But misspelled keywords can help in another venue of Internet marketing… one’s domain name. When a popular misspelled keyword is included in a domain name, the search engine bots will be more likely to notice the website. Granted, it won’t get listed with the properly spelled keyword, but even traffic from a misspelled keyword is better than nothing. A person will just have to decide whether they want their website to be branded with a domain name that has an improper spelling.
So, how exactly can a webmaster make such a determination when they are deciding on their domain name? Well, first they need to look at what their website is for. If they are just doing affiliate marketing or Adsense promotion, it doesn’t matter as much if their domain name is branded properly. This is because they are not promoting their own business. However, if they are using a website to promote a company, they will want to try to keep their domain name as professional as possible.
Secondly, a webmaster needs to see if there is profitability in a misspelled keyword. Even though a misspelled domain isn’t as harmful to a webmaster promoting affiliate sites, they don’t necessarily want to make it a first option, especially if the misspelled keyword in the domain name doesn’t get much traffic. To determine a misspelled keyword’s profitability, a person can look it up in a keyword analyzer. In fact, some paid keyword analyzers, (such as Word Tracker), even have features where a person can see which specific types of misspelled keywords are worth taking advantage of.
If a misspelled keyword fits both of these criteria, a webmaster may want to consider putting it in their domain name. From there they will need to decide if they want that keyword to be included in the content. If it is then there’s an even greater likelihood search engine bots will index the website according to the misspelled keyword. However, if it’s not there’s still a chance that the website could be indexed according to the correct keyword, though if this ranking is low, it may not be a preferable option.
The webmaster will ultimately have to decide whether their content still looks ‘professional’ with the misspelled keyword. Some words, (such as mesothelioma), are so hard to spell, that a person may not even notice improper versions of it. If this happens they won’t have any issues seeing it so many times in the content, since they didn’t really know how to spell it right themselves.
In conclusion, including a misspelled keyword in one’s domain name could be an excellent way to covertly get website traffic, at least if a webmaster knows what he or she is doing. If they don’t a misspelled domain name could cause a person to think negatively about a website.
For this reason webmasters must take caution in which misspelled keywords they choose for their domain names along with whether or not they continue to use it in their content.
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by BlondieWrites on June 8, 2009
Domain names are to websites as book covers are to novels. If they are not interesting enough, or don’t properly convey what a website is about, visitor will have no desire to enter them in their browsers. Yet, excessive creativity doesn’t make for a good domain name either. Why is this so? It’s because if a domain name is creative but not keyword rich, search engine bots won’t be able to index it in search engine listings. So, ultimately, your domain name must be both catchy yet search engine optimized. This article will explain how you can achieve both objectives.
First and foremost you will need to find a popular search engine keyword that can be incorporated into your domain name. A keyword analyzer can help you in this task. These can be found pretty easily with a basic search engine query. When you find one, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. If the more specific instances can also fit within the nature of your website, choose one. This is because when it comes to search engine optimization, more specific keywords are better since they are less likely to be used by other webmasters.
Now you can start selecting your actual domain name. Most domain name companies will allow you to see whether or not your domain name is available. If it is not available, it will return a list of recommended domain names. Take advantage of this tool by first entering your selected keyword. If your keyword as a domain name is not available, consider the suggestions the domain name company gives. If the main keyword is still included in these suggestions and it ends with .com, consider it. Otherwise, you will have to be more creative.
For example, you can use ‘filler’ words, numbers or phrases within your domain name to still include your selected keyword. Fillers could be ‘a,’ ‘an’ or ‘the.’ Search engines tend to not look at these words, so you still have a good shot at getting indexed while having a domain name that is memorable and catchy. You can also consider fillers at the end of a phrase, such as ‘101′.
What if you do these things and you still can’t get a dot com domain name? Well, there are some situations where it is better to stick with a lesser-used extension because the keyword is just that popular. Extensions that still get noticed include .net, .biz and .org. Additionally, you can also consider using country or state-based extensions if you don’t mind international or local-based marketing. It’s better to be number one in France’s version of Google than to be number 200 or worse in America’s version of Google.
In conclusion, choosing a domain name that will get the right buzz from both humans and search engines doesn’t have to be hard. The keyword analyzer will help you with 90% of your domain name, while your wit with fillers can help you the other 10%. And, if after an immense amount of pondering, you still can’t get the dot com, you can opt for other extensions.
Find domain names by joining our Red Hot Domain Names newsletter mailing list at http://groups.yahoo.com/group/redhotdomainnames.
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by BlondieWrites on May 12, 2009
Search engine optimization, or SEO, is a hot topic. Using it will help grow your business online and get you noticed. But what is it really?
Search engine optimization is a term used to describe how search engines work for you, the website owner. Think about this for a moment: You want to research a topic online. You enter certain words into a search engine such as Google or Yahoo. The computer spits out results and you view them to see what fits your needs.
How you get those results has a lot to do with search engine optimization. The words you enter into a search engine are called keywords. If you ever look at the top of your search results you will see the number of results returned plus the words that the search engine used to bring you those results. Now look at the results. The keywords you typed in are bolded either in the titles or in a line of content on that webpage.
By optimizing your web pages and content to match the most common phrases or keywords used for that subject, your content can be found. Ideally, content found on the first two pages of search results are the ones that people will click on. No one wants to sift through five million results. The top content or websites are the ones ranked first.
What makes them top ranked? The keywords appear in the content a certain percentage of the time. For keyword-optimized content, keywords that show up three to seven percent of the time are ranked higher than content with less frequent keywords.
Search engines crawl your content and webpages for ranking. Keyword-dense content has a good chance of rising to the top of the rankings. But, search engine optimization is not just about single keywords, but also two and three word phrases. Longer phrases have become a great way to rank high, since most content tries to match single keywords.
Search engine optimization extends to your domain name as well. If your website has a specific niche, using keywords relative to that niche in your domain name drives traffic to your website. Don’t neglect your webpages either. Individual pages that use search engine optimized headers are also ranked.
For the website owner, using a keyword optimizer makes short work of calculating your keyword density. There are also programs that rank the popularity of certain keyword phrases when searching for information using search engines. Remember, if you can’t be found, it will be hard to sell your product or service to others.
Are you looking for a way to drive traffic to your website? Consider search engine optimization for your webpages and content.
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by BlondieWrites on September 6, 2008
By Lynne Lee
Why does my website need to be on the first page of Google?
If your website isn’t on the first page of Google it is virtually invisible. Only 10% of searchers bother to search beyond the first page of search results. If your site is not on the first few pages, it is unlikely that your web site will ever be seen - except by you and your friends!
Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results, but no one knows exactly how much weight Google attaches to each factor. Even the experts get it wrong sometimes, spending vast amounts of money on SEO can be a waste. No one can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
Can you really get your site listed on the first page of Google?
Yes, you can get onto the first page of Google - if you follow basic search engine optimization principles and are prepared to work hard. Getting listed on the first page of Google depends on a number of factors:
Identifying profitable keywords
How much competition there is for your chosen keyword
The number of pages your website has
How much keyword rich content you have
How well you use keywords on your site
Your site’s domain name
How may incoming links you have
Amongst others…
What you need to do to get on the first page of Google and make more sales
Make sure your website is the best for the services and products you offer. If your site has long blocks of unbroken text, is cluttered, difficult to navigate, unattractive or doesn’t have what people are searching for, then even if your site gets to the top of search engine rankings, the increased traffic won’t be much good to you.
Add regular features, articles and special offers, give your visitors good reason to return to your site. Note what your competitors are doing and keep abreast of new trends. Research, update and constantly improve. Make sure you have an opt in box and give your visitors a good reason to give you their email address so that you can keep in touch and bring them back to your site.
Identify the best keywords for your website. Give the search engines good reasons to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.
Apply standard website optimization techniques to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags…
Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn’t sound stilted or un-natural. The last thing you want to do is get on the first page of Google but lose customers.
Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can’t afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition.
And the bonus is that even if your site never gets to be on the first page of Google, following these steps will benefit both your website and your business.
If you have a website or blog and you’d like more visitors, I’d like to offer you How To Get More Visitors To Your Website for free so that you can discover where to put your keywords for maximum SEO effect. Just click this link and you’ll have your free audio in minutes.
http://www.seoissimple.com/howtogetmorevisitorstoyourwebsite2.html
You will also receive a free report, Really useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic.
Lynne Lee is a life coach and SEO mentor, you can discover more about Lynne and download many useful free resources at http://www.lynnelee.com
Article Source: http://EzineArticles.com/?expert=Lynne_Lee
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