May 2009

Expired domains can provide a lucrative ongoing income. Before you register an expired domain you need to consider what uses you can make from it to maximize your revenue.

To explain, expired domains come about as domains are only registered for a certain period. If the domain isn’t renewed, then it will expire. Many expired domains have had a lot of time and effort spent on promoting them, so there are obvious benefits to be gained by re-registering an expired domain, such as ongoing visitor numbers.

Most passive revenue gained from an expired domain could come from advertising. It is worth noting that different adverts can pay different rates. For example, a financial services advert would normally pay more for a click-through than an advert for cooking recipes.

The more visitors your domain receives, the more clicks your adverts are likely to receive. So it is important to consider the number of links pointing to the domain, and the domains rankings in the top search engines. The more links and higher ranking, then the more visitors the domain is likely to receive.

There are websites out there that can provide this information on expiring, and expired, domains. You should seriously consider using their services in order to find your quality expiring domains, as they can vastly simplify your search.

So concentrate your search for expiring domains that will receive visitors and are based on a subject that will be attractive to advertisers. Once you have found an expired domain, and registered it, you will then need to consider your options.

A quick and simple option is to sign up to a domain parking service that will show adverts and split the advertising income with you. It may be quick and simple, but it is probably not the most effective use of your domain.

Instead consider building a website based on that domain. This may seem a daunting task, but with the help of a good teach-yourself-HTML book, free website templates, and a little practice, you may surprise yourself how quickly you can put together a website. Good content, and lots of pages, can be the key to a successful website.

To have a website you need to host it. There are many cheap hosting options from around $10 per year. There are even companies that offer free hosting - but make sure that the free hosting package allows you to use your own domain name.

With your own website you are then able to show your own adverts, or sign up to services such as Google AdSense which will show adverts for you.

You can also add links from this new website to any other websites you own, thus further promoting your other websites.

Links to third party websites can also be sold. If your new website is of a high enough standard, paid-for links can provide a significant income.

Building your own website is a harder task, and may involve an outlay for the hosting, but the income you can derive should outweigh the extra costs.

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In the olden days of the Internet, domain name registration was handled by Network Solutions. However, after a while, the government decided that it wasn’t fair for one company to have sole control over the domain name market. Therefore, it opened up the business to other companies. Since then hundreds of domain name companies, ranging from sole proprietorships to corporate enterprises have capitalized on a market that generates millions in revenue each year. So, for webmasters, this means there’s no shortage of companies to choose from when they register their domain names.

Yet, what happens if they register with one domain name company, but decide later they want it to be operated by another company? Fortunately, they can get their wish through the process of domain name transferring. This is when a webmaster gets another registrar to handle their domain name. All payments are forwarded to the new registrar, as the old registrar is no longer in the picture, (at least when it comes to the domain name). If the registrar is handling a webmaster’s hosting, they still need to make the necessary payments to make sure their website stays in tact.

The actual process involved with a domain name transfer will depend on the registrar a webmaster is working with. For instance, if they charge a payment for domain name transfers, this fee must be received before anything can be done officially. Otherwise, the process begins as soon as a webmaster makes a request to do so. Some domain name registrars will require a webmaster to send a notarized letter informing their intent to transfer. Others may allow the request to be done online. Once the registrar authorizes the domain name transfer, it will take 1 to 7 business days for the process to be completed.

Sometimes a domain name may not be transferable. This could be for a variety of reasons such as legal issues with the domain name itself or the original domain name registrar. An example of the former could be trademark problems. For the latter such legal scenarios that could cause problems include bankruptcy and/or issues with scamming. There is also a possibility that a domain name registrar simply refuses to transfer the domain name.

How can a person prevent these types of problems? The best solution involves reading any fine print the original domain name registrar offers. A person should also check with the Better Business Bureau to make sure the domain name registrar doesn’t have any outstanding legal issues associated with it.

In conclusion, if a person wants to switch domain name companies, there is the option of doing a domain name transfer. If it is successful, the domain name will work as it originally did, with the only difference being who is managing it. However, if a domain name cannot be transferred, a webmaster must stick with the original registrar or consider a URL redirect service.

With a URL redirect service, the original domain name becomes masked by a new domain name. It is not as good as an official domain name transfer, but it is still better than nothing if transferring is not an option.

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